Today, family-owned New Zealand winery Giesen launches the world’s first alcohol-removed Marlborough Sauvignon Blanc. The landmark innovation will allow discerning Sauvignon Blanc consumers around the world to enjoy a glass of New Zealand’s popular and distinctive grape varietal on any occasion while moderating their alcohol intake. Giesen believes the no-alcohol segment of lighter wines will become a significant part of the Lighter wine category.

Unlike other no-alcohol varieties on the market, Giesen 0% - Marlborough Sauvignon Blanc goes through the exact same winemaking process as the full-strength variety, beginning with Sauvignon Blanc grapes grown in Giesen’s vineyards across Marlborough.

To produce a no-alcohol wine, the Giesen winemakers use an innovative spinning cone technology - popular in perfume making - which separates the fragrance and alcohol from the wine. Once the alcohol is removed, the distinctive distilled aroma unique to Marlborough Sauvignon Blanc is added back into the wine.

This advanced form of distillation allows Giesen to handle the wine gently, maintaining the integrity of both the delicate flavour palate and texture throughout the process. The removal of the alcohol also gives Giesen 0% - Marlborough Sauvignon Blanc its own unique taste profile. While varietally expressive, it is much lighter than its full-strength counterpart and boasts citrus flavours with blackcurrant and passionfruit notes.  

“An added bonus is that  0% - wine is super low in calories, with a 125ml glass containing 85% fewer calories than a full-strength wine.”


First alcohol-removed Sauvignon Blanc from Marlborough
First alcohol-removed Sauvignon Blanc from Marlborough

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